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Job Title: Manager, Brand Management Major Responsibilities Support the development of brand strategy and annual plans to drive sustainable business growth with clear growth pillars. Drive the brand positioning, and brand initiatives planning for the two Resort hotels, in a mission to deliver a seamless, and outstanding guest experience. Partner with the Hotels Branch and support the growth objectives of the Hotel business. Drive brand communication plans and initiate brand marketing calendar to enhance brand awareness and affinity. Execute brand integrated marketing communication, in close partnership with team and agency partners. Keeps a forward facing view on future business development opportunities for the brand, and for the sub-branded products, services, events and other revenue generating activity. Qualifications 5 years of progressive brand marketing, preferably in the FMCG industries. A track record of performance meeting targets and objectives. Strategic; strong analytical and planning skills. Presentable, with strong communication skills; good at cross-functional collaboration. Passionate about theme park industry. Education Bachelor’s degree in business related discipline; preferably an MBA. 职位名称: 品牌管理经理 岗位职责 制定品牌策略和年度计划，以支持北京环球度假区短期和长期业务目标。 制定度假区两家酒店的品牌定位和品牌计划，致力于给消费者带来一站式，无以伦比的度假体验。与酒店管理团队和其他跨部门团队合作，实现酒店业务的营收增长。 制定品牌营销策略和计划，进一步提升北京环球度假区品牌力表现，品牌认知与偏好。 与团队及广告公司紧密配合，执行品牌整合营销传播。 保持前瞻性，抓住未来业务发展机会，促进品牌、子品牌产品、服务、活动和其他创收活动的发展。 任职资格 5年以上品牌管理/品牌营销经验; 快消行业经验优先。 业绩一直达标。 具有较强的策略思考以及分析能力。 具备较强的跨部门沟通能力?？绮棵藕献髂芰η?。 热爱主题乐园行业。 教育背景 商科学士学位；工商管理学硕士优先。